We can’t stress enough how important it is that the winners will be judged on the quality of their entries, and cannot rely on reputation alone. Be clear and accurate with your entry, but don’t feel the need to write thousands of words. If there is a word limit on the category guideline, please follow it. If not, say concisely but thoughtfully why you or the individual you are nominating is better than the rest, highlighting key achievements. Read the nomination criteria specific to your entry, and remember – keep your focus on your/their achievements.